A showcase of Italian excellence in the field of communication, culture and institutions. There are 31 editions of GrandPrix Advertising Strategies, the most important award dealing with brands and brand communication in Italy.

When strategy meets creative thinking, the results are extraordinary, and Milan has all the numbers to present the best in advertising. (more…)


Category: Leader/Flessibile


Heineken / Publicis Italy / Berlin/Independent

winners list 2017

500S - Test

  • FCA
  • Leo Burnett Company
  • Enormous Films
  • Category: Leader/Evergreen

4MATIC Adaptive Story

  • Mercedes-Benz Italia
  • Gruppo Roncaglia
  • Psycle
  • Category: Follower/Intraprendente


  • Citroën Italia
  • Havas Milan
  • Basement Headquarter
  • Category: Follower/Sorpresa


  • Leroy Merlin Italia
  • Publicis Italy
  • Filmmaster
  • Category: Il numero uno/Forza tranquilla

My Way

  • Ikea
  • Auge Headquarter
  • h films
  • Category: Un giro avanti/Sorpresa

TIM Dance

  • TIM
  • Havas Milan
  • Blow Up
  • Category: Un giro avanti/Sorpresa


  • Ferrarelle
  • Havas Milan
  • The Family
  • Category: L'ombrello istituzionale

500X - Transitions

  • FCA
  • Leo Burnett Company
  • Akita Film
  • Category: Contro un Avversario

Aware Migrants

  • IOM - International Organization for Migration
  • Horace
  • Basement Headquarter/ Nantucket
  • Category: La qualità della vita


  • El Cronista Comercial
  • Casta Diva Group
  • Casta Diva Buenos Aires/Casta Diva Group
  • Category: Più a meno: il Low Budget a sorpresa


  • Heineken
  • Publicis Italy
  • Berlin/Independent
  • Category: Leader/Flessibile

The Jury 2017

A special recognition goes to the members of the selection committee
For the scrupulous and the attention placed on identifying the category winners

Giacomo Barasi

Marketing Manager Bonduelle

Andrea Bernardi

Marketing Manager Gameloft

Raffaele Bozza

Marketing & Communication Manager Tech:art Group

Pietro Caccini

Consulente marketing

Luciano Ciabatti

‎Marketing Director Citroen Italia

Gaia Corradini

Corporate Marketing & Digital Communications Manager Robert Bosch

Dennis D'Amico

Marketing & Communication Director Estra S.p.A.

Noemi Frisoli

Head of Marketing Southern Europe easyJet

Patrizia Gilberti

Responsabile Relazioni Esterne UPA

Andrea Guanci

‎Marketing Director ‎MSC Crociere

Claudio Leporati

Responsabile Marketing Italia Consorzio del Prosciutto di Parma

Andrea Lori

CEO, Co-Founder Emotiva

Emilio Martano

Marketing and Product Director - Italy - ‎Amplifon

Anastasia Moro

Fiat Advertising Manager (EMEA)FCA

Giuseppe Papa

Senior Director Emerging Markets Mattel

Serge Pastore

CEO, Co-Founder Ketchup Adv

Nicoletta Pirro Ruggiero

Head of Marketing and Communication KFC Italy

Stefania Rausa

Direttore Marketing e Comunicazione Edenred

Federico Repetto

The Soulist - Stoccolma

Pietro Rovatti

Brand Consultant Consorzio Parmigiano Reggiano

Stefania Savona

Direttore Comunicazione Leroy Merlin

Lorenzo Sironi

Senior Marketing Director Italy Gruppo Campari

Emanuela Vecchiet

Director of Corporate Communications & Public Affairs Cattolica Assicurazioni