A showcase of Italian excellence in the field of communication, culture and institutions. There are 31 editions of GrandPrix Advertising Strategies, the most important award dealing with brands and brand communication in Italy.

When strategy meets creative thinking, the results are extraordinary, and Milan has all the numbers to present the best in advertising. (more…)


Category: Leader/Flessibile


Heineken / Publicis Italy / Berlin/Independent

winners list 2017

500S - Test

  • FCA
  • Leo Burnett Company
  • Enormous Films
  • Category: Leader/Evergreen

4MATIC Adaptive Story

  • Mercedes-Benz Italia
  • Gruppo Roncaglia
  • Psycle
  • Category: Follower/Intraprendente


  • Citroën Italia
  • Havas Milan
  • Basement Headquarter
  • Category: Follower/Sorpresa


  • Leroy Merlin Italia
  • Publicis Italy
  • Filmmaster
  • Category: Il numero uno/Forza tranquilla

My Way

  • Ikea
  • Auge Headquarter
  • h films
  • Category: Un giro avanti/Sorpresa

TIM Dance

  • TIM
  • Havas Milan
  • Blow Up
  • Category: Un giro avanti/Sorpresa


  • Ferrarelle
  • Havas Milan
  • The Family
  • Category: L'ombrello istituzionale

500X - Transitions

  • FCA
  • Leo Burnett Company
  • Akita Film
  • Category: Contro un Avversario

Aware Migrants

  • IOM - International Organization for Migration
  • Horace
  • Basement Headquarter/ Nantucket
  • Category: La qualità della vita


  • El Cronista Comercial
  • Casta Diva Group
  • Casta Diva Buenos Aires/Casta Diva Group
  • Category: Più a meno: il Low Budget a sorpresa


  • Heineken
  • Publicis Italy
  • Berlin/Independent
  • Category: Leader/Flessibile

The Jury 2017

A special recognition goes to the members of the selection committee
For the scrupulous and the attention placed on identifying the category winners

Alessandro Arbore

SDA Professor Director of the Executive Master in Marketing and Sales

Laura Bettazzoli

Marketing Director Bonduelle

Pietro Caccini

Consulente marketing

Sebastiano Cappa

Country Manager Ligatus GmbH in rappresentanza di Iab Italia

Noemi Frisoli

Head of Marketing Southern Europe easyJet

Piera Gallo

Head of Fiat Brand Marketing Communication

Simone Lo Nostro

‎Market & ICT Director Sorgenia

Giuseppe Papa

Senior Director Emerging Markets Mattel

Luca Prina

Direttore Marketing CheBanca!

Alda Rebosio

Marketing Director MBE Italia

Stefania Savona

Direttore Comunicazione Leroy Merlin

Fabrizio Savorani

Marketing Consultant for publishing, media and entertainment in rappresentanza di Print Power