GrandPrix is, at present, the only award in Italy that has a 20-year partnership with New York Festivals (www.newyorkfestivals.com) that was established in 1957 and is considered one of the most prestigious international awards.
A jury called by the International Director of NY Festivals selects the most efficient campaign among those in the Winners List of GrandPrix and assignes the NYF Special Award.
Not only, the campaign which wins GrandPrix enters as a finalist of NYF World’s Best Advertising.
New York Festivals Special Award 2017
by Heineken, Publicis Italy and Berlin/Independent